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Marketing Education

Tara Richardson started Custom Resources in 1997 with one item, The Marketing Web. It was soon followed by The Competitive Edge booklets for DECA preparation.  Today, the company still offers these time-saving and innovative educational resources. Testimonials are available here.

You can purchase these items right here. As always, we accept school PO's, too.

Competition University, first offered in 2010, provides e-learning for DECA competitors! It hosts courses designed for DECA events and has helped 1000's of competitors prepare for their competitive events! Each course is loaded with resources. It is highly recommended that students are enrolled as soon as their passion for DECA competition is ignited. For some DECA chapters, this fire is kindled in the fall of each school year. For others, especially individual competitors, the flames begin to blaze as they excel through their local levels of competition. Chapter level enrollment options begin at $325 for 25 students. (Individually enrolling students may enroll directly into the course of choice at www.competitionuniversity.com for $18 per course.) Competition University .... It's Where to Prepare!

Running for State & National Office, is a publication that take candidates step-by-step through brainstorming and planning activities that formulates the framework and implementation of a strategic campaign.

The Marketing Web posters are still available! The graphic organizers bring more than 200 economic, business, and marketing concepts visually together for students, making them easy to understand, learn, and recall. When a student can see how new concepts fit together, learning becomes easier and more mentally organized, fitting into the mental schemas of the brain! (For this same educationally-based reason, the ABC's are clearly displayed in every kindergarten room!) Check out The Marketing Web posters to showcase your dynamic marketing curriculum for your students!

The Competitive Edge books, available for individuals and teams, have been a great easy-to-read item for competitors since 1999! They are a best-seller! See the product pages to learn more.